CoIA: The Industry Is Prepared. Now Comes the Hard Part.

Damian Lawrence
November 2026
•
Insurance

With one year until the Contracts of Insurance Act 2024 (CoIA) comes into force, insurers have largely completed the planning phase. The challenge now is delivery: turning programme plans into sustainable business practices that work for customers, insurers and intermediaries.

2027 is about implementation

2026 has seen positive progress. Most insurers understand the legislation and what needs to change, although many intermediaries are still working this through. The challenge for insurers now is delivering those changes consistently across underwriting, distribution including intermediaries, claims, servicing, training, quality assurance and monitoring.

The next year will be consumed by practical delivery with key priorities for 2027 including:

  • Updating customer disclosures, policy documents and communications.
  • Embedding new underwriting, onboarding, claims and servicing processes.
  • Training staff 
  • Understanding intermediary readiness and supporting them to update their distribution processes around disclosure and passing on requirements.
  • Uplifting controls, monitoring and assurance activities.
  • Testing operational readiness before commencement.

This is where regulatory change programmes become significantly more complex. Updating a policy or process is relatively straightforward. Embedding it across an organisation is considerably harder yet this is where success or failure is ultimately determined. 

Customers will not experience CoIA through legislation. They will experience it through the questions they are asked, the information they receive, the advice and support provided by intermediaries, the claims they make, and the decisions insurers take. Success depends on these changes being delivered consistently in day-to-day operations. 

From an implementation perspective, my top three tips are to:

  1. Focus on frontline testing rather than policy completion alone.
  2. Build evidence and compliance records from day one.
  3. Treat CoIA as an ongoing compliance obligation, not a project with an end date.

2028 will be the real test

Commencement is a critical milestone, but not the finish line. The real measure of success will be whether insurers can demonstrate that CoIA is operating effectively in practice.

By 2028, compliance programmes will be complete, training will have been delivered, new policies, processes and controls will be operating, Boards will be asking questions, and the regulator will be monitoring compliance. The focus shifts from implementation to evidence.

  • Can insurers demonstrate that disclosure processes are working as intended?
  • Are customer interactions clearer, fair and understood?
  • Have claims declines and disputes reduced?
  • Do staff understand the new requirements and consistently apply them?
  • Are boards and executives receiving meaningful information about CoIA compliance across both insurer operations and distribution channels?

These are fundamentally questions about embedment and past experience tells us that embedment is the most difficult phase of any major regulatory reform.

The Regulations remain a challenge

As an aside, an area where significant uncertainty remains is the regulations relating to standard-form notifications of disclosure duties. This area is unresolved which creates understandable challenges for implementation teams as we are reaching the point where design decisions need to become operational decisions. Insurers and intermediaries may need to make assumptions, build interim solutions, or leave capacity for future change.

None of these approaches are ideal. While there is still time before commencement, greater certainty on the outstanding regulations would help reduce implementation risk and allow organisations to focus on delivery rather than contingency planning.

In conclusion

Insurers appear reasonably well positioned from a planning and design perspective. The focus for 2027 is delivery: embedding changes into everyday operations and establishing the evidence needed to demonstrate ongoing compliance. By 2028, attention will shift from implementation to proof that frameworks, processes and controls are working as intended.

If you would like to compare notes on CoIA implementation, I would love to chat. Feel free to reach out.

CoIA: The Industry Is Prepared. Now Comes the Hard Part.

Published
November 2026
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With one year until the Contracts of Insurance Act 2024 (CoIA) comes into force, insurers have largely completed the planning phase. The challenge now is delivery: turning programme plans into sustainable business practices that work for customers, insurers and intermediaries.

2027 is about implementation

2026 has seen positive progress. Most insurers understand the legislation and what needs to change, although many intermediaries are still working this through. The challenge for insurers now is delivering those changes consistently across underwriting, distribution including intermediaries, claims, servicing, training, quality assurance and monitoring.

The next year will be consumed by practical delivery with key priorities for 2027 including:

  • Updating customer disclosures, policy documents and communications.
  • Embedding new underwriting, onboarding, claims and servicing processes.
  • Training staff 
  • Understanding intermediary readiness and supporting them to update their distribution processes around disclosure and passing on requirements.
  • Uplifting controls, monitoring and assurance activities.
  • Testing operational readiness before commencement.

This is where regulatory change programmes become significantly more complex. Updating a policy or process is relatively straightforward. Embedding it across an organisation is considerably harder yet this is where success or failure is ultimately determined. 

Customers will not experience CoIA through legislation. They will experience it through the questions they are asked, the information they receive, the advice and support provided by intermediaries, the claims they make, and the decisions insurers take. Success depends on these changes being delivered consistently in day-to-day operations. 

From an implementation perspective, my top three tips are to:

  1. Focus on frontline testing rather than policy completion alone.
  2. Build evidence and compliance records from day one.
  3. Treat CoIA as an ongoing compliance obligation, not a project with an end date.

2028 will be the real test

Commencement is a critical milestone, but not the finish line. The real measure of success will be whether insurers can demonstrate that CoIA is operating effectively in practice.

By 2028, compliance programmes will be complete, training will have been delivered, new policies, processes and controls will be operating, Boards will be asking questions, and the regulator will be monitoring compliance. The focus shifts from implementation to evidence.

  • Can insurers demonstrate that disclosure processes are working as intended?
  • Are customer interactions clearer, fair and understood?
  • Have claims declines and disputes reduced?
  • Do staff understand the new requirements and consistently apply them?
  • Are boards and executives receiving meaningful information about CoIA compliance across both insurer operations and distribution channels?

These are fundamentally questions about embedment and past experience tells us that embedment is the most difficult phase of any major regulatory reform.

The Regulations remain a challenge

As an aside, an area where significant uncertainty remains is the regulations relating to standard-form notifications of disclosure duties. This area is unresolved which creates understandable challenges for implementation teams as we are reaching the point where design decisions need to become operational decisions. Insurers and intermediaries may need to make assumptions, build interim solutions, or leave capacity for future change.

None of these approaches are ideal. While there is still time before commencement, greater certainty on the outstanding regulations would help reduce implementation risk and allow organisations to focus on delivery rather than contingency planning.

In conclusion

Insurers appear reasonably well positioned from a planning and design perspective. The focus for 2027 is delivery: embedding changes into everyday operations and establishing the evidence needed to demonstrate ongoing compliance. By 2028, attention will shift from implementation to proof that frameworks, processes and controls are working as intended.

If you would like to compare notes on CoIA implementation, I would love to chat. Feel free to reach out.

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